粤港澳大湾区城市政务新媒体旅游信息传播效率研究  

Research on the Features and Efficiency of Tourism Information Dissemination of GBA Cities’ Government New Media Platforms

作　　者：杜鹏[1] DU Peng(Normal College,Shenzhen University,518060,Shenzhen,Guangdong,China)

机构地区：[1]深圳大学师范学院

出　　处：《特区经济》2019年第10期28-32,共5页Special Zone Economy

基　　金：广东省教育科学规划课题“信息素养和媒介素养能力在高层次旅游人才培养中的融合创新研究”（2018GXJK155）;深圳市哲学社会科学“十三五”规划课题“智慧城市背景下深圳旅游效率评价与协同发展策略研究”（135B013）;深圳市教育科学规划年度课题“高校应用型专业研讨式教学实践探索与有效性评价研究”（ybfz17019）

摘　　要：本文采用三阶段DEA分析法分析粤港澳大湾区"9+2"城市旅游管理机构官方"微信公众号"为代表的旅游新媒体传播特征和效率。分析结果表明,大湾区城市旅游新媒体传播效率差异较大,账户粉丝数量、发文数量和原创内容比例均处于较低水平;在城市空间协同和跨平台传播方面均有较大的提升空间,急需形成湾区城市间的传播规模效应。应对以上问题,需明确旅游新媒体平台独特定位,加强新媒体账号的空间协同和跨平台导流,学习创新管理方式和运营模式,加强运营管理者媒介培训。This paper uses the three-stage DEA method to analyze the features and efficiency of tourism in-formation dissemination base on the data of governments ’ WeChat Subscription of GBA cities. The results show that the efficiency is quite different. The number of followers, dispatched and original articles are at a low level. In terms of urban spatial coordination and cross-platform dissemination, it has a lot of work to do for improvement and it is necessary built scale effect in this field. Improving the above problems need to clarify the function and orients of the tourism new media platform, strengthen the integration and interaction on new media accounts, and promote management and operation abilities by specific training.

关 键 词：粤港澳大湾区 旅游 政务新媒体 信息传播效率 

分 类 号：F592.7[经济管理—旅游管理]