新型智库产品微博传播影响力评价及实证研究  

Evaluation and Empirical Research on Weibo Communication Influence of New Think Tank Products

作　　者：孟令雪 过仕明[1] MENG Ling-xue;GUO Shi-ming(School of Economics,Harbin Normal University,Harbin 150025,China)

机构地区：[1]哈尔滨师范大学经济学院

出　　处：《情报科学》2019年第11期94-98,120,共6页Information Science

基　　金：黑龙江省哲学社会科学规划基金项目“中国特色新型智库产品的微博传播模式与影响力研究”(17TQH43);2018年哈尔滨师范大学硕士研究生创新项目(HSDSSCX2018-30)

摘　　要：【目的/意义】构建新型智库产品微博传播影响力指标体系,对深化智库产品理论研究、提高其传播影响力具有一定的参考价值。【方法/过程】基于信息传播理论及智库产品微博传播影响力研究,从微博、用户信息、产品质量及传播效果4个维度构建新型智库产品微博传播影响力评价指标体系,并运用层次分析法确定各指标权重,建立新型智库产品微博传播影响力的评价公式,同时选取中能智库15个新型智库产品进行实证分析。【结果/结论】实证检验和分析新型智库产品微博传播影响力评价指标体系表明,具有合理性和说服力,该评价指标体系可为后续理论研究提供参考。【Purpose/significance】To establish theWeibo communication influence indicator system of new type think tank products has certain reference value for deepening the theoretical research of think tank product and improving its communication influence. 【Method/process】Based on the theory of information dissemination and research of Weibo communication influence for think tank products, from four dimensions of Weibo,user information, product quality and communication effect to build the evaluation index system for the influence of new think tank products in weibo communication. Using the AHP to determine the index weight and establish a new think tank product formula for evaluating the spread of Weibo influence. This paper selects 15 new think tank products for empirical study.【Result/conclusion】With the empirical test and analysis, we find that the evaluation index system of the influence of new think tank products on weibo communication is reasonable and persuasive,which provides reference for the follow-up theoretical research.

关 键 词：新型智库产品 微博 传播影响力 

分 类 号：G250.7[文化科学—图书馆学]