基于ZMET的贵州省旅游感知形象分析  

Analysis on the tourism perceived image of Guizhou province based on ZMET

作　　者：田琪 鄢志武[1] 谢云虎 李江敏[1] TIAN Qi;YAN Zhi-wu;XIE Yun-hu;LI Jiang-min(School of Economics and Management,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院

出　　处：《湖北农业科学》2019年第21期241-249,共9页Hubei Agricultural Sciences

基　　金：国家自然科学基金项目(41301156)

摘　　要：从照片视角出发,以贵州省为研究对象,运用隐喻抽取技术(ZMET)对多种渠道、多种拍摄主体获取的旅游照片进行典型元素提取,分析贵州省旅游感知形象。结果表明,游客对贵州省旅游形象的感知与“多彩贵州”的引致旅游形象似有不同;不同的旅游资源带给旅游者不同的感受,自然旅游资源给游客“震撼”“放松”的体验,人文旅游资源特别是少数民族旅游则带给游客更多的“好奇”“愉悦”。贵州省旅游发展可凭借以“苗”带“少”、串“线”联“点”、丰富“多彩”等方式来实现“多彩贵州”的旅游形象。From the perspective of photographs,taking Guizhou province as the research object,extracting the typical elements of tourism photos acquired by various subjects through various channel with metaphor extraction technology,the tourism perception image of Guizhou is analyzed.It is found that the tourists'perception of the tourism image of Guizhou is different from that of"Colorful Guizhou".Different tourism resources bring different feelings to tourists.Natural tourism resources give tourists"shock"and"relaxation"experience,while humanistic tourism resources,especially those of ethnic minorities,give tourists more"curiosity"and"pleasure".The tourism development of Guizhou province can realize the tourism image of"Colorful Guizhou"by means of"Miao"with"less",string"line"and"point"and rich"colorful".

关 键 词：隐喻抽取技术(ZMET) 旅游感知形象 贵州省 

分 类 号：F592[经济管理—旅游管理]