安徽省黄山市宏村大学生研学旅游开发分析  

Analysis on the Development of Hongcun Postgraduate Research Tourism in Huangshan City of Anhui Province

作　　者：陈素平[1] 林姣 孟凡柳 CHEN Su-ping;LIN Jiao;MENG Fan-liu(Business School,Xiangtan University,Xiangtan,Hunan 411105,China)

机构地区：[1]湘潭大学商学院

出　　处：《石家庄学院学报》2019年第6期70-76,共7页Journal of Shijiazhuang University

基　　金：湖南省社会科学成果评审委员会课题(XSP18YBC014)

摘　　要：近年来中小学研学旅游发展迅速,大学生研学旅游没有明确发展方向,但是高校研学旅游市场有着巨大需求.宏村景区拥有兼具历史文化、艺术观赏、科普教育价值的研学旅游资源,为大学生研学旅游的开发提供了基础.通过实地调查与问卷调查法,分析大学生研学旅游市场特征,找到与宏村研学旅游资源的契合点,提出开发策略:政府成立专项基地以及资金支持进行鼓励与引导,高校与景区合作将其纳入课程考核,多渠道营销宣传宏村研学旅游产品以期提高宏村景区的竞争力,促进大学生研学旅游发展.In recent years, the research tourism of middle and primary schools develop rapidly, and the research tourism of college students does not have a clear development direction, but the research tourism market of college students has a huge demand. Hongcun scenic area has research tourism resources with historical and cultural value,art appreciation, popular science education value, which provides a foundation for the development of college student’s research tourism. By means of field investigation and questionnaire investigation, this paper analyzes the characteristic of college students’ research tourism market, finds the convergence points with Hongcun postgraduate tourism resources, and proposes the development strategies. The government sets up a special base and financial support to encourage and guide. Colleges and universities and the scenic area cooperation should be included in the curriculum examination. Multi-channel marketing propagandize Hongcun research tourism products to enhance the competitiveness of Hongcun scenic area and promote the development of college students’ research tourism.

关 键 词：大学生 研学旅游 安徽宏村 旅游开发 

分 类 号：F592[经济管理—旅游管理]