生鲜电子商务的物流配送模式研究  

Research on the Logistics Distribution Mode of Fresh E-commerce

作　　者：姜明珠[1] JIANG Ming-zhu(School of Economics and Management,Changchun Finance College,Changchun 130028,China)

机构地区：[1]长春金融高等专科学校经济管理学院

出　　处：《长春金融高等专科学校学报》2019年第6期83-86,72,共5页Journal of Changchun Finance College

基　　金：长春金融高等专科学校“十三五”科研资助项目（2019JZ003）

摘　　要：随着电子商务的快速发展和我国居民消费升级,生鲜电子商务迅速崛起。在为居民提供优质产品和便捷服务的同时,生鲜电商较高的配送成本逐渐成为制约生鲜电商发展的重要问题。生鲜电商提供的主要品类为果蔬和海鲜,具有损耗大和实效性强的特征,这对生鲜电商的配送效率提出了更高的要求。因此,需要不断对配送模式进行创新,从而提高生鲜电商的配送效率。With the rapid development of e-commerce and the upgrading of Chinese residents’ consumption, fresh e-commerce is rising rapidly.While providing high-quality products and convenient services for residents, the high distribution cost of fresh e-commerce has gradually become an important problem restricting the development of fresh e-commerce.The main categories of fresh e-commerce are fruits, vegetables and seafood, which have the characteristics of large loss and strong effectiveness, that puts forward higher requirements for the distribution efficiency of fresh e-commerce.Therefore, it is necessary to innovate the distribution mode to improve the distribution efficiency of fresh e-commerce.

关 键 词：生鲜产品 电子商务 物流 

分 类 号：F724[经济管理—产业经济] F326