肇庆市跨境电商物流发展的影响因素分析  

An Analysis of Influencing Factors of Cross Border E-commerce Logistics Development in Zhaoqing City

作　　者：杨梅枝[1] 黄杰 旷敏华 YANG Mei-zhi;HUANG Jie;KUANG Min-hua(Zhaoqing University,Guangdong Zhaoqing 526060)

机构地区：[1]肇庆学院

出　　处：《广州广播电视大学学报》2019年第5期79-86,111,共9页Journal of Guangzhou Open University

基　　金：2018年度广东省普通高校特色创新类项目（人文社科）“粤港澳大湾区产业集群协同创新战略研究”（项目编号：2018WTSCX156）;2019年度肇庆市科技创新指导类项目“粤港澳大湾区格局下肇庆市制造向智造转型的现实路径选择”（项目编号：201904030509）;2018年肇庆学院国家级大创项目“FACEBOOK营销助推跨境电商产业升级”（项目编号：201810580003S）

摘　　要：跨境电商的发展加快了其物流的发展步伐,肇庆市跨境电商物流也随之进入了起步阶段,涌现出新的物流模式。但跨境电商物流的发展滞后于电商的发展,众多因素影响物流的发展,其中物流成本高占主要部分,根据调查,物流成本为商品成本的25%左右,足见降低物流成本尤为关键。本文以肇庆市为例,对上述问题进行研究和数据分析,结合理论分析与计量分析,根据分析的结论对肇庆市跨境电商物流发展提出相关建议。The development of cross-border e-commerce has accelerated the pace of its logistics development.In Zhaoqing,cross-border e-commerce logistics has also entered the initial stage,and a new logistics model has emerged.However,the development of cross-border e-commerce logistics lags behind the development of e-commerce as a result of many factors including high logistics costs.According to the survey,the logistics cost is about 25% of the cost of goods,which shows that reducing logistics costs is particularly critical.Taking Zhaoqing City as an example,this paper conducts research and data analysis on the above problems,combines theoretical analysis and quantitative analysis,and makes recommendations on the development of cross-border e-commerce logistics in Zhaoqing based on the conclusions of the analysis.

关 键 词：跨境电商 跨境电商物流 理论分析 计量分析 

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