混合产品提供前后知识缺口识别与补救研究  

Knowledge Gap Identification and Remedy before and after Hybrid Offerings Provided

作　　者：罗建强[1] 胡炳坤 Luo Jianqiang;Hu Bingkun(School of Management,Jiangsu University,Zhenjiang 212013,China)

机构地区：[1]江苏大学管理学院

出　　处：《科技进步与对策》2019年第22期127-134,共8页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(71772080,71472077);江苏省研究生科研创新计划项目(KYCX18-2212)

摘　　要：由于供需双方知识分布不均衡和信息不对称,容易产生知识缺口。基于此,从供需双方知识交互视角,解析基于知识的混合产品提供过程,厘清过程中供需知识缺口形成原因及类型,并结合海尔案例提出补救策略。结果表明:由于客户知识模糊性、企业对客户隐性知识转化的有限性以及企业内部对客户知识处理的异步性,形成了混合产品提供前的知识缺口,制约了混合产品方案设计与服务衍生质量,进而影响混合产品匹配;又由于客户对混合产品理解的局限性、企业知识输送的抽象性以及企业出于盈利与保护的知识封锁行为,使得混合产品知识不易为客户掌握,形成了混合产品提供后的知识缺口,限制了客户利用混合产品解决自身问题的能力。Due to the uneven distribution of knowledge and information asymmetry between supply and demand interactions,it is easy to generate knowledge gaps.Therefore,this paper analyzes the knowledge-based hybrid offerings process from the perspective of knowledge interaction between supply and demand interactions,clarifies the types of supply and demand knowledge gaps and their causes,and proposes remediation strategies in combination with Haier case.The research results show that:due to the ambiguity of customer knowledge,the limited conversion of unknowing knowledge of customers,and the un-synchronization of customer knowledge processing by manufacturing enterprises,the knowledge gap before the provision of hybrid offerings is formed,which restricts design of hybrid offerings,quality of service derivative and the matching of hybrid offerings;and because of the limitations of customers’understanding of hybrid offerings,the abstraction of enterprise knowledge transfer,and the blockade of manufacturing enterprises for profit and protection,the knowledge of hybrid offerings is not easy.Mastering the customer has formed a knowledge gap after the hybrid offerings is provided,which limits the ability of the customer to solve the problem by using the hybrid offerings.

关 键 词：混合产品 知识缺口 供需交互 知识管理 

分 类 号：F406.3[经济管理—产业经济]