中国生鲜农产品电商发展现状与前景  

Status Quo and Prospects of China’s Fresh Agricultural Products E-commerce Development

作　　者：王美玲[1] 杨刘洋 李志强[1] Wang Meiling;Yang Liuyang;Li Zhiqiang(Agricultural Information Institute,Chinese Academy of Agricultural Sciences,Beijing 100081)

机构地区：[1]中国农业科学院农业信息研究所

出　　处：《农业展望》2019年第10期131-135,共5页Agricultural Outlook

摘　　要：现代社会,电子商务渗透到人们生活的方方面面,生鲜电商作为最后一块堡垒,也是电商的蓝海,有了蓬勃的发展。首先,从中国生鲜电商的发展历程、分类、主要特点以及面临的困境等方面深入剖析了生鲜电商的发展状况,在此基础之上,从生鲜电商发展所具备的有利条件入手阐明了中国生鲜电商发展的广阔前景。最后,总结指出中国生鲜电商正处于转型期,目前仍面临诸多困难,但是随着信息化的深入发展,未来中国生鲜电商将打开局面,逐步进入盈利时代。In modern society,e-commerce has penetrated into all aspects of people's life.As the last bastion,fresh e-commerce is also the blue ocean of e-commerce,and has developed vigorously.Firstly,this paper thoroughly analyzed the development process,classification,main characteristics and dilemma of fresh agricultural products e-commerce in China.On this basis,the paper expounded the broad prospect of the development of fresh agricultural products e-commerce in China from its favorable conditions.Finally,this paper pointed out that the development of fresh agricultural products e-commerce in China was in a transition period,and although there were many problems,with the in-depth development of informatization,in the future the situation of fresh agricultural products e-commerce in China would open up and gradually enter the era of profit.

关 键 词：生鲜农产品 生鲜电商 冷链物流 前景 

分 类 号：F72[经济管理—产业经济]