中国与东盟旅游服务贸易竞争力测评与提升路径  

A Research on Competitiveness Evaluation and Improvement Measures of China-ASEAN Tourism Service Trade

作　　者：刘庆[1] LIU Qing(School of Business,Guangxi University,Nanning 530004,China)

机构地区：[1]广西大学商学院

出　　处：《经济问题》2019年第11期112-119,共8页On Economic Problems

基　　金：广西高校中青年教师基础能力提升项目“中国与东盟旅游服务贸易国际竞争力比较及影响因素研究”(2018KY1090)的阶段性研究成果

摘　　要：通过出口市场占有率指数、TC指数、RCA指数、MI指数四个指数测评中国与东盟旅游服务贸易竞争力,运用"钻石模型"借助计量经济学模型分析影响中国旅游服务贸易竞争力的主要因素,认为通过文旅融合全球联动推广,打造个性化住宿业,培育符合现代旅游业需求的中高级旅游人才,完善互联网和交通等基础建设,发挥旅游和相关产业的集群效应,增进沟通互信妥善处理区域间旅游贸易深化合作,将有助于提升中国旅游服务贸易竞争力,开辟中国-东盟旅游合作新前景。By using the four indexes, namely, Export Market Share index, TC index, RCA index and MI index, this paper measures the competitiveness of China and ASEAN tourism service trade.And then the "Diamond Model" is used to analyze the main factors affecting the competitiveness of China’s tourism service trade by means of econometric model. With that, this paper concludes that, several measures will help to enhance the competitiveness of China’s tourism service trade and open up new prospects for China-ASEAN tourism cooperation.Those measuresare as follows: the integration of cultureand travel, as well as global coordinated promotion;the personalization of lodging industry;the cultivation of top and medium-level professionals to meet the demand of modern tourism;the perfection of infrastructure of Internet and transportation;the utilization of the cluster effect of tourism and related industries;and the enhancement of communication and mutual trust to properly handle the tourism trade competition and mutualcomplement between China and ASEAN countries.

关 键 词：旅游服务贸易 国际竞争力 东盟 

分 类 号：F746.18[经济管理—国际贸易]