共享单车介入下的交通市场博弈分析  

Game Analysis of Traffic Market Under the Intervention of Shared Bicycles

作　　者：盖玲[1] 王艳君 Gai Ling;Wang Yanjun(School of Management,Shanghai University,Shanghai 200444,China)

机构地区：[1]上海大学管理学院

出　　处：《经济与管理》2019年第6期20-26,共7页Economy and Management

摘　　要：使用环形霍特林模型,从市场需求、价格和收益三个方面研究共享单车对传统交通系统的影响。纳什均衡结果表明,时间价值和行程的远近是影响用户选择的主要因素,共享单车在短途出行中具有很强的优势,但这不意味着传统交通工具的利益一定被损害,高时间价值用户反而会给传统交通工具带来更多的收益。对低碳经济下政府向传统交通工具收取碳排放税的情况,进行了模型拓展,发现在低碳政策下用户更愿意使用共享单车和公交车,实现绿色出行。The SalopHotelling model is used to study the influences of shared bicycles on the traditional public transportation system from three aspects: market demand,price and revenue. The Nash equilibrium results show that the time value and the distance of the trip are the main factors that influence the user’s choice. Shared bicycles have a strong advantage in shortdistance travel. But it does not mean that the benefits of traditional vehicles must be damaged, to some extent, the users with high time value will bring more profits to the traditional vehicles. Based on the model expansion of the government’s collection of carbon emission tax from traditional means of transportation under low-carbon economy, it is found that users are more willing to use shared bicycles and buses under low-carbon policy to realize green travel.

关 键 词：共享单车 环形霍特林模型 纳什均衡 

分 类 号：F572.88[经济管理—产业经济]