线上“厨娘”的网络实践与文化资本研究  

Network practice and Cultural Capital Research of online “CHUNIANG”

作　　者：郝国强[1] Hao Guoqiang(School of Ethnology and Sociology,Guangxi University for Nationalities,Nanning 530006 China)

机构地区：[1]广西民族大学民族学与社会学学院

出　　处：《云南民族大学学报（哲学社会科学版）》2019年第6期23-29,共7页Journal of Yunnan Minzu University(Philosophy and Social Sciences Edition)

基　　金：国家社科重大项目“乡村振兴背景下我国农村文化资源传承创新方略研究”(18ZDA118);广西高等学校千名中青年骨干教师培育计划;广西民族大学民族学一流学科建设项目“互联网时代农村文化资源传承创新研究”(2019MDMZX006);“广西特聘专家”专项经费资助阶段成果

摘　　要：实现乡村振兴战略目标,要求利用一切积极因素以促进新时代农村政治、经济、社会、文化和生态环境的发展和繁荣,"互联网+乡村"则为实现这一战略目标提供了一种新的实践路径。已有农村村民开始基于互联网技术进行传统文化资源的传承与创新,广西壮族自治区三江侗族平岩村马鞍寨83位侗族成年女性"厨娘"的实践显然具有典型意义。这一群体充分利用了日益普及的移动互联网技术、当地市场经济发展现状以及文化旅游政策的推动等有利条件,通过微信渠道有序地组织和传播"百家宴",成功地将传统文化资源提炼为文化资本,并藉由旅游产品转化为经济资本,进而提升为个人的社会资本。她们不仅成功地探索出一条增收之路,而且扩大宣传了本民族文化传统,增强了民族文化自信。to realize the strategic goal of rural revitalization, it is necessary to use all positive factors to promote the development and prosperity of rural politics, economy, society, culture and ecological environment in the new era, while "Internet countryside" provides a new practical path for the realization of this strategic goal. Some rural villagers have begun to inherit and innovate traditional cultural resources based on Internet technology. The practice of 83 Dong adult kitchen women called "CHUNIANG" in Pingyan Village of Sanjiang Dong nationality in Guangxi Zhuang Autonomous region is obviously of typical significance. This group has made full use of the increasingly popular mobile Internet technology, the current situation of the development of the local market economy and the promotion of cultural tourism policies. Under the favorable conditions such as movement, the "hundred Family Banquet" can be organized and disseminated in an orderly manner through WeChat channel, and the traditional cultural resources can be successfully refined into cultural capital, and then transformed into individual social capital through the transformation of tourism products into economic capital. They not only successfully explored a way to increase income, but also expanded and publicized their own cultural traditions and strengthened their national cultural confidence.

关 键 词：线上厨娘 网络实践 文化资源 资本转化 

分 类 号：C958[社会学—民族学]