高校学术期刊多元化发展策略研究——以中南大学为例  

Diversified development strategy of academic journals sponsored by universities:Taking Central South University as an example

作　　者：王超[1] 吴湘华 彭超群[1] WANG Chao;WU Xianghua;PENG Chaoqun(Central South University Press,932 South Lushan Road,Changsha 410083,China)

机构地区：[1]中南大学出版社

出　　处：《中国科技期刊研究》2019年第10期1079-1083,共5页Chinese Journal of Scientific and Technical Periodicals

基　　金：中国科学技术信息研究所ISTIC-ELSEVIER期刊评价研究中心开放基金

摘　　要：【目的】分析高校学术期刊借助互联网技术实施多元化发展的策略,以实现其在内容、平台、传播渠道等方面的全面升级,成为知识生产和创新平台、知识服务和信息共享平台、知识传播和交流平台。【方法】中南大学出版社结合自身优势与特点,将中南大学传统学术期刊与新媒体融合发展,通过规模化、集约化、数字化、平台化、国际化等多元化的学术期刊出版思路和传播方法,实现了"互联网+"时代背景下高校学术期刊的多元化发展。【结果】中南大学出版社通过实施多元化发展策略,使其管理的中南大学学术期刊取得良好的学术影响力、传播力和社会贡献。【结论】在"互联网+"时代,高校学术期刊必须勇于创新和探索,借助互联网技术落实高校学术期刊多元化发展策略,使高校学术期刊成为科技成果发布和学术知识传播的中央厨房,在新时代继续承载学术研究、交流、传播与服务的神圣使命。[Purposes] This paper aims to explore the diversified development strategies with the help of internet technology to make academic journals sponsored by universities achieve a comprehensive upgrading of content,platform,and communication channels.So the academic journals can become knowledge production and innovation platform,knowledge service and information sharing platform,knowledge dissemination and communication platform,and academic norms and guidance platform.[Methods] Central South University Press combined its own advantages and integrated traditional academic journals with new media.Through diversified publishing ideas and dissemination methods such as scale,intensification,digitalization,platform,and internationalization,the decision-making basis and ideas of diversified development of academic journals in the context of "internet+" era were achieved.[Findings] Through the implementation of diversified development strategy,the Central South University Press makes the academic journals obtain good academic influence,communication capability,and social contribution.[Conclusions] In the era of "internet+",the university academic journals should be bold in innovation and exploration,and make use of internet technology to implement the diversified development,so that the university academic journals can become the central kitchen for the release of scientific and technological achievements and the dissemination of academic knowledge,and continue to carry the sacred mission of academic research,communication,dissemination,and service in the new era.

关 键 词：高校学术期刊 多元化发展 规模化 集约化 数字化 平台化 国际化 

分 类 号：G3[文化科学]