从空间体验到文化理性：实体书店经营转型的发展进路  

From Spatial Experience to Cultural Rationality: The Development of Business Transformation of Bookstores

作　　者：谭宇菲[1] 赵茹[2] TAN Yu-fei;ZHAO Ru(College of Culture and Communication,Capital University of Economics and Business,Beijing 100070,China;School of Journalism&Communication,Northwest University,Xi'an 710127,China)

机构地区：[1]首都经济贸易大学文化与传播学院,北京100070 [2]西北大学新闻传播学院,陕西西安710127

出　　处：《编辑之友》2019年第11期75-79,共5页Editorial Friend

摘　　要：近两年,实体书店的经营与发展在得到政府宏观政策的指导、扶持的同时,也受到新媒介技术的影响。从网络视频、网络游戏和社交媒介等为代表的大众流行文化改变了文化消费类型,实体书店面临读者阅读时间被抢夺、阅读习惯流失,图书消费比重快速下滑、网络阅读的兴起对其产生的多重冲击等问题。在机遇和威胁并存的状况下,实体书店的经营转型成为备受关注的话题。文章梳理实体书店目前以空间设计、"书店+"、社交等方式展开经营转型的得失,以书和阅读为本质,让书店回归,将实体书店打造成营造和容纳意见的公共领域,并以此促进文化交往和文化理性。Over the past two years, the bookstores have been guided and supported by the government’s macro-policy. On the other hand, they are also influenced by new media technology. Popular culture, such as online video, online games and social media, has changed the types of cultural consumption. Physical bookstores are facing the looting of reading time, the loss of people’s reading habits, the rapid decline of book consumption in proportion to other kinds of consumer activities, and the impact of the rise of online reading. This article reviews the gains and losses of the transformation of the operation of physical bookstores by means of space design, "bookstore plus" and social interactions. It also tries to discuss how to make the bookstores return to the public space of creating and accommodating public opinions, so as to promote cultural exchanges and cultural rationality.

关 键 词：空间体验 生活方式转型 社会化交往 文化理性 

分 类 号：G211[文化科学—新闻学]