孔子学院、文化距离与中国文化产品出口  

Confucius Institute, Cultural Distance and the Export of China’s Cultural Products

作　　者：顾江[1,2] 任文龙 Gu Jiang;Ren Wenlong

机构地区：[1]南京大学国家文化产业研究中心 [2]南京大学商学院,210093

出　　处：《江苏社会科学》2019年第6期55-65,258,共12页Jiangsu Social Sciences

基　　金：2018年度国家统计局重大统计专项(2018ZX11);江苏省社会科学基金一般项目(17EYB011)阶段性成果

摘　　要：基于2004-2017年中国对60个国家的核心文化产品出口数据,实证检验了孔子学院的设立以及文化距离对中国文化产品出口的影响。结果表明:(1)文化距离对中国文化产品出口有着显著的负向影响,孔子学院的设立促进了中国文化产品出口,并在一定程度上减轻文化距离对文化产品出口的抑制效应。(2)由于文化相近,孔子学院的设立对于中国向儒家文化圈国家的文化产品出口没有显著作用,但对非儒家文化圈国家的促进效应比较显著。(3)中国"一带一路"倡议成效显著,文化距离对于中国向"一带一路"沿线国家的文化产品出口的负向影响小于对非"一带一路"沿线国家的影响。(4)对于向中等人文发展水平国家的文化产品出口而言,中国与其文化距离的影响显著为负,孔子学院的影响显著为正;而对于向人文发展水平较高或较低国家的文化产品出口而言,文化距离和孔子学院对其均无显著影响。Based on China's export data of core cultural products to 60 countries from 2004 to 2017,this paper empirically examines the impact of the establishment of Confucius Institute and cultural distance on the export of China*s cultural products.The results show that:(1)Cultural distance has a significant negative impact on the export of China's cultural products.The establishment of Confucius Institute has promoted the export of China's cultural products and reduced the inhibiting effect of culture distance on the export of cultural products.(2)Due to the cultural similarity,the establishment of Confucius Institute has no significant effect on the export of China's cultural products to countries in the Confucian sphere,but the stimulative effect on countries outside the Confucian sphere is more significant.(3)The Belt and Road Initiative has made remarkable achievements.Cultural distance has less negative impact on China's export of cultural products to the countries involved in the Initiative compared to the countries that are not involved in the Initiative.(4)For the export of cultural products to medium human development countries,the impact of cultural distance is significantly negative while the effect of Confucius Institute is positive.However,cultural distance and Confucius Institute have no significant impact on China's export of cultural products to high or low human development countries.

关 键 词：孔子学院 文化距离 文化产品出口 

分 类 号：C[社会学]