技术变迁视域下媒介文化研究的基本逻辑与内涵变迁  

Basic logic and connotation change of media culture research from perspective of technological change

作　　者：陈华 CHEN Hua(School of Journalism and Communication,Guangzhou University,Guangzhou 510006,China)

机构地区：[1]广州大学新闻与传播学院

出　　处：《南昌工程学院学报》2019年第5期65-67,78,共4页Journal of Nanchang Institute of Technology

基　　金：国家社会科学基金一般项目(16BXW002)

摘　　要：技术的更新与变革始终是传播方式变革的基础动因,媒介对社会系统的介入以及与文化的相互交织使得媒介文化成为社会系统中一种重要的文化形态,媒介文化的演变已成为社会变迁的重要表征。从社会文化的总结框架中审视媒介文化研究的取向,文化研究的体系与方法始终贯穿其中;而在从技术变迁的视角下,新技术衍生出新的表达形式以及新语境下的意义延伸是对媒介文化内涵的重要拓展。技术演进在引发传播形态变革的同时,媒介文化的内容形式、结构特征和意义表达都随之发生变化。在新媒体技术全方位侵入社会系统的当下,媒介文化研究在遵循文化研究基本逻辑的同时也必须将技术演进带来的意义延伸纳入其中加以考量。The renewal and transformation of technology has always been the fundamental motivation for the changes in communication methods and communication patterns.The media’s involvement in social systems and intertwining with culture has made media culture an important cultural form in the social system.The evolution of media culture has become an important symbol of social change.From the summary framework of social culture,the orientation of media culture research is studied.From the perspective of technological change,new technology deriving new expressions and the meaning extension in new context is an important extension of the cultural connotation of the media.This paper argues that while the technological evolution has triggered the transformation of the communication form,the content form,structural characteristics and meaning expression of the media culture have changed.During the era when new media technologies are invading the social system in an all-round way,media culture research should follow the basic logic of cultural research and take into account the significance brought about by technological evolution.

关 键 词：媒介文化 技术变迁 传播格局 

分 类 号：G20[文化科学—传播学]