基于数据挖掘的水果滞销频发原因及对策  

Reasons and Countermeasures for Frequent Unmarketable Fruit Based on Data Mining

作　　者：李勇 陈钰欣 陈晓婷 管慧 LI Yong;CHEN Yu-xin;CHEN Xiao-ting;GUAN Hui(College of Economics and Management,Changsha University,Changsha Hunan 410000)

机构地区：[1]长沙学院经济与管理学院

出　　处：《现代农业科技》2019年第22期258-260,262,共4页Modern Agricultural Science and Technology

基　　金：湖南省自然科学基金面上项目(2019JJ40328)

摘　　要：在乡村振兴及农业供给侧改革的背景下,我国水果农业生产总体保持较快发展,市场规模不断扩大,供需总体保持平衡,但仍有部分水果存在“丰产不丰收”、供需双方不平衡的现象,产销信息不对称、经营模式落后等问题仍然存在。近几年国内水果滞销现象频频发生,成为热点问题,引发社会舆论广泛关注。本文以2015—2018年中国水果滞销网络数据为基础,分析了水果滞销的原因,并提出了改进对策,以期为农户合理种植提供参考。Under the background of the country revitalization and agricultural supply side reform,our country fruit agricultural production remains generally and rapid development,the market scale continues to expand,supply and demand remain balance overall,but there are still a part of the fruit"rich harvest",the phenomenon of unbalanced supply and demand,production and marketing information asymmetry,backward management model and other issues still exist.In recent years,the phenomenon of slow sale of domestic fruits occured frequently,which had become a hot issue and aroused widespread public opinion.Based on the datas of China′s fruit unmarketable network from 2015 to 2018,this paper analyzed the reasons for the unmar-ketable fruit and put forward countermeasures,so as to provide a reference for farmers reasonable planting.

关 键 词：水果 数据挖掘 滞销原因 对策 

分 类 号：F323.7[经济管理—产业经济]