近代天津《大公报》所刊服装广告类型分析  

Type Analysis of Clothing Advertisement Published by Ta-Kung-Pao in Modern Tianjin

作　　者：张竞琼[1] 李晓悦 

机构地区：[1]江南大学纺织服装学院

出　　处：《创意与设计》2019年第5期60-65,共6页Creation and Design

摘　　要：由于近代大众媒体的发展,报刊成为了一种新型传播媒介,它刊登的内容,或多或少的影响了人们的思想观念。天津《大公报》上所刊登的服装广告的内容和类型,反映出了民国时期商业经济的快速发展和人们对新事物接受度的提高,服装广告的多种类型和创意形式大大促进了服装广告业的发展,西方“舶来品”的盛行以及新思潮的影响,促使人们的消费观念和消费方式发生了转变。Due to the development of modern mass media,newspapers and periodicals have become a new type of media.The contents of their publications have more or less influenced people's ideas.The contents and types of clothing advertisements published in Tianjin Ta-Kung-Pao reflect the rapid development of commercial economy and the improvement of people's acceptance of new things in the period of the Republic of China,as well as the various types and creative forms of clothing advertisements.It has greatly promoted the development of clothing advertising industry,the popularity of"imported goods"in the West and the influence of new trends of thought,which has promoted the change of people's consumption concept and consumption mode.

关 键 词：《大公报》 广告内容 广告类型 消费观念 

分 类 号：G21[文化科学—新闻学]