What Should Be Done to Standardize Internet Celebrity Marketing?  

出　　处：《Beijing Review》2019年第48期46-47,共2页北京周报（英文版）

摘　　要：The boom of live-streami ng video and e-commerce platforms in China has attracted many social influencers,or Internet celebrities,to advertise certain brands and products.The nu mber of in flue ncers and their fans is surging.In 2018,sales based on livestreaming marketing amounted to more than 100 billion yuan($14.3 billion),up by almost 400 percent year on year.Influence marketing is making itself a force that can't be ignored.

关 键 词：products. STREAMING billi 

分 类 号：F42[经济管理—产业经济]