危机传播视域中的舆情回应——基于正反两个案例的考察  

Response to Public Sentiment from the Perspective of Crisis Communication: An Investigation Based on Positive and Negative Cases

作　　者：李娟[1] LI Juan(Department of Journalism,Anhui Broadcasting Movie and Television College,Hefei 230011,China)

机构地区：[1]安徽广播影视职业技术学院新闻系

出　　处：《安徽广播电视大学学报》2019年第4期69-73,共5页Journal of Anhui Radio & TV University

基　　金：安徽省宣传文化领域青年英才工程项目(皖宣办字[2017]70号);2018年安徽省高校优秀青年人才支持计划(项目编号:gxyq2018233)

摘　　要：舆情回应不仅是危机传播的逻辑起点,更是危机传播的重要环节和主要内容,危机传播则为舆情回应提供了理论依据。对于社交媒体时代的个人和组织而言,没有专业的舆情回应,就无法实现危机传播的基本目标:消弭误解,化解危机,建构形象。Response to public sentiment is not only the logical starting point of crisis communication,but also an important link and main content of crisis communication,while crisis communication provides a theoretical basis for response to public sentiment.For individuals and organizations in the era of social media,the basic goals of crisis communication such as eliminating misunderstandings,resolving crises and building images cannot be achieved without professional response to public sentiment.

关 键 词：危机传播 舆情回应 次生舆情 

分 类 号：G206.2[文化科学—传播学]