混合出口模式对企业市场多元化的影响分析  

An Analysis of the Impact of Mixed Export Model on Diversification of Enterprise Market

作　　者：谭周令 TAN Zhouling(Research Laboratory,Jiangmen Municipal People s Government,Jiangmen 529000,China)

机构地区：[1]江门市人民政府研究室 [2]暨南大学产业经济研究院

出　　处：《南京财经大学学报》2019年第5期75-85,共11页Journal of Nanjing University of Finance and Economics

基　　金：国家自然科学基金重点项目“推动经济发达地区产业转型升级的机制与政策研究”(71333007)

摘　　要：基于中国工业企业和中国海关合并数据,实证检验了企业混合出口模式选择与出口市场多元化水平之间的关系及作用机制。研究发现,如果企业上一期采用混合出口模式,将有助于本期企业出口市场多元化水平的提升。这主要是由于采用混合出口模式的企业通过贸易中介降低了新出口市场的进入成本,从而降低了企业新市场的开拓成本,促进了企业出口市场多元化水平的提升。这对于促进企业发挥主观能动性、进一步开拓新出口市场、实现出口市场多元化发展、进一步分散贸易风险具有一定的启示作用。Based on empirical data of Chinese industrial enterprises and China Customs,this paper empirically tests the relationship between the choice of mixed export models and the diversification level of export markets.The study has found that if the company adopts a mixed export model in the previous period,it will help to improve the diversification level of export market of current period.This is mainly because the use of the mixed export mode reduces the entry cost of new export market,thereby reducing the development cost of the new market and promoting the diversification of the export market.This study has certain enlightenment for promoting the subjective initiative of enterprises,further exploring new export markets,diversifying the development of export markets,and further diversifying trade risks.

关 键 词：混合出口模式 企业 成本 出口市场 多元化 

分 类 号：F830.91[经济管理—金融学]