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作 者:康红梅 周娟 KANG Hongmei;ZHOU Juan(Shaanxi BC&TV Network Intermediary(Group)Co.,Ltd,Xi'an 710061,China)
出 处:《中国有线电视》2019年第11期1191-1193,共3页China Digital Cable TV
摘 要:随着三网融合的逐步深度推进,市场需求的不断变化,广电网络终端产品个性化和多元化已经成为发展趋势,随之对产品管理也提出了更高的要求。建设一套符合自身发展特色的终端产品管理系统,通过整合优化终端产品生命周期各环节资源,加强产品质量管理,提升服务质量,强化市场竞争力十分紧迫且必要。根据广电网络终端产品特性,浅析终端产品生命周期管理系统建设目标、系统功能及性能需求。With the gradual deepening of Triple Play and the changing market demand,the personalization and diversification of radio and television network terminal products have become the trend of development,with which higher requirements for product management have been put forward.It is urgent and necessary to construct a terminal product management system which is in line with its own development characteristics,to integrate and optimize the resources of each link of the terminal product life cycle,to strengthen product quality management,to improve service quality and to strengthen market competitiveness.According to the characteristics of radio and television network terminal products,this paper analyses the construction objectives,system functions and performance requirements of terminal product life cycle management system.
关 键 词:终端产品 生命周期 产品信息查询 资产信息分析 产品状态跟踪
分 类 号:TN943.6[电子电信—信号与信息处理]
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