移动互联网时代广播社群生态如何构建  

How to Construct the Broadcasting Community Ecology in the Mobile Internet Era

作　　者：任静 REN Jing(Hunan Radio and Television Station Broadcasting and Media Center,Changsha 410000,China)

机构地区：[1]湖南广播电视台广播传媒中心

出　　处：《中国有线电视》2019年第11期1256-1258,共3页China Digital Cable TV

摘　　要：在融媒体这一大环境下,移动互联网时代已经到来,广播也要与时俱进。这就需要呈现出以广播内容为核心,把社交关系作为重要纽带,在节目中注重分享和互动等社群化的传播。文章探讨的是在移动互联网时代下,广播社群的生态应如何构建。In the environment of media integration,the era of mobile Internet has arrived,and broadcasting should keep pace with the times.This requires the emergence of broadcast content as the core,social connections as an important link,and the dissemination of community-based communication in the program.This paper discusses how to construct the ecology of broadcasting community in the era of mobile internet.

关 键 词：互联网 广播社群 生态传播 

分 类 号：G223[文化科学]