花果山街道创建体育旅游特色小镇的SWOT分析及对策  

SWOT Analysis and Countermeasures for Huaguoshan Street to create Sports Tourism Characteristic Town

作　　者：徐云[1] 潘冬 房强[1] XU Yun;PAN Dong;FANG Qiang(School of Physical Education,Lianyungang Normal College,Lianyungang 222006,China)

机构地区：[1]连云港师范高等专科学校体育学院

出　　处：《淮海工学院学报（人文社会科学版）》2019年第11期96-99,共4页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：连云港市应用研究资助项目(SLYZ194074);连云港市社会科学基金项目(19LKT2125)

摘　　要：在全国各地大力发展体育特色小镇的背景下,对连云港市花果山街道创建体育旅游特色小镇的优势、劣势、外部机遇和外部挑战进行了SWOT分析。研究表明:其优势在地理位置和旅游资源;劣势在经济总量小、体育旅游资源匮乏和体育赛事缺乏品牌效应;外部机遇在于政策支持和体育旅游人口的不断增长;外部挑战在于省内体育健康特色小镇培育规划的压力和区域竞争压力。在此基础上,从打造"孙悟空老家·连云港花果山"城市名片、重差异定位,显自身特色、孕育花果山西游文化产业、设立专项培育资金等四个方面提出了对策。In the context of paying in great attention to developing the sports tourism characteristic town in Jiangsu province and even throughout the whole country, the paper uses the method of SWOT to analyze the advantages, disadvantages, external opportunities and external challenges, in order to provide references for founding the sports tourism characteristic town in Huaguoshan street. The research shows that its advantages lie in its geographical location and tourism resources;its disadvantages lie in the small economic aggregate, the lack of sports tourism resources and the lack of brand effect of sports events;its external opportunities lie in the policy support and the continuous growth of sports tourism population;its external challenges lie in the pressure of the cultivation and planning of sports health characteristic towns in the province and the pressure of regional competition. On this basis, the paper puts forward countermeasures from four aspects: building the city card of "Monkey King Hometown, Lianyungang Huaguo Mountain", focusing on differential positioning, showing its own characteristics, nurturing the cultural industry of the western tour of Huaguo Mountain, and setting up special cultivation funds.

关 键 词：花果山街道 体育旅游特色小镇 SWOT分析 

分 类 号：F592.7[经济管理—旅游管理]