多元旅游资源视角下的旅游产品体系构建——以云南剑川千狮山—古城旅游区为例  

Construction of Tourism Product System from the Perspective of Multiple Tourism Resources:Taking Qianshishan-Gucheng Tourist Area in Jianchuan as an Example

作　　者：李芳[1] 蔡慧敏[1] LI Fang;CAI Hui-min(School of Tourism and Geographical Sciences,Yunnan Normal University,Kunming 650500,China)

机构地区：[1]云南师范大学旅游与地理科学学院

出　　处：《红河学院学报》2019年第6期144-148,共5页Journal of Honghe University

摘　　要：随着大众旅游的兴起,越来越多的地区加入旅游热潮,对旅游资源的发掘愈加深入、多元,在寻求科学合理的开发对策与发展中,对旅游地资源类型的评析显得尤为重要。基于前人的研究基础,文章以云南剑川千狮山—古城旅游区为例,通过实地考察、资料查阅、专家评分等方法,对景区内旅游资源进行详细分类和综合评价,得出该地基础资源多样、特色突出、集聚度高、优质资源缺乏、整合能力弱等方面的特点。基于此,提出构建新型旅游产品体系,包括突出特色、文化体验、休闲度假等多个方面,以期为剑川或与之相似的多元旅游资源共存景区提供新的发展思路。With the rise of mass tourism,more regions become hot tourism spots,and the exploration of tourism resources has become more diversified.In the process of seeking scientific and rational development strategies and directions,it is particularly important to evaluate the types of tourism resources.This paper analyzes the characteristics of present tourism product system—high concentration,lack of quality resources and weak integration ability–on the basis of the Qianshishan-Gucheng Tourism Area in Jianchuan of Yunnan through detailed investigation and comprehensive evaluation of tourism resources in the scenic spot through field investigation,data review and expert scoring.Based on this,it is proposed to construct a new tourism product system including outstanding features,rich cultural experience and leisure in order to provide new thoughts for Jianchuan or similar multi-tourism resources coexistence scenic spots.

关 键 词：资源分类 资源评价 旅游产品体系 

分 类 号：F592[经济管理—旅游管理]