“游客体验”视角下大理喜洲古镇民俗旅游开发探究  

Exploration of Folklore Tourism Development in Xizhou of Dali Ancient Town from the Perspective of “Tourist Experience”

作　　者：马亚琦 赵鸭桥[1] MA Yaqi;ZHAO Yaqiao(College of Economics and Management,Yunnan Agricultural University,Kunming 650201,China)

机构地区：[1]云南农业大学经济管理学院

出　　处：《云南农业大学学报（社会科学版）》2019年第6期123-129,共7页Journal of Yunnan Agricultural University(Social Science)

摘　　要：民俗文化是一个国家、民族或社会群体历史传承的直接载体,是人类社会不同历史时期的思想积淀,是深入到民众骨髓的信仰和观念[1]。近年来,随着第三产业的兴起与发展,把民俗文化和旅游二者融合构成的“旅游+”模式,既能带动当地经济发展,又能对民俗文化进行保护和传承。本文基于旅游与民俗文化相结合的角度,以大理市喜洲古镇为研究对象,通过实地调研,从“游客体验”视角研究喜洲古镇民俗文化旅游开发的现状,结合当前市场及政策实际,为喜洲古镇更好开发民俗旅游提供对策探究。Folklore culture is the direct carrier of the historical heritage of a country,a nation or a social group,the ideological accumulation of different historical periods of human society,and the beliefs and concepts that penetrate into the marrow of the people.In recent years,with the rise and development of the third industry,the“tourism+”mode,which integrates folk culture and tourism,can not only promote the local economic development,but also protect and inherit the folk culture.Based on the combination of tourism and folklore culture,taking Xizhou ancient town as the research object,this paper studies the current situation of the development of folk culture tourism in Xizhou ancient town from the perspective of“tourist experience”,and provides countermeasures for better developing folklore tourism in Xizhou ancient town combined with the current market and policy practice.

关 键 词：民俗文化 “旅游+” 喜洲古镇 游客体验 

分 类 号：F59[经济管理—旅游管理]