澳门会展业的经济效应与发展策略研究  

A Study on the Economic Impact and Development Strategy of MICE in Macao

作　　者：刘人怀[1] 张书莲[2] LIU Ren-huai;ZHANG Shu-lian(School of Management,Jinan University,Guangzhou 510632,Guangdong,China;School of Economics and Management,Guangdong Technical College of Water Resources&Electric Engineering,Guangzhou 510925,Guangdong,China)

机构地区：[1]暨南大学管理学院,广东广州510632 [2]广东水利电力职业技术学院经济管理学院,广东广州510925

出　　处：《华南理工大学学报（社会科学版）》2019年第6期1-8,共8页Journal of South China University of Technology(Social Science Edition)

基　　金：刘人怀学术交流促进会项目(L1504);中央高校基本科研业务费专项资金资助(z2bjC2180160)

摘　　要：基于澳门2010—2017年统计数据,运用灰色关联分析法对澳门会展业的经济带动效应进行了实证分析。结果显示,澳门会展业不仅对本地经济增长、就业和投资有较强的拉动作用,同时对本地旅游、物流、酒店以及零售等第三产业的拉动效应也比较显著。将本次实证结果与其他同类研究结论相比较,发现澳门会展业经济带动效应的发展特征为:会展业对旅游、物流、酒店等行业的带动效应呈增长趋势,而对博彩业的带动效应则明显下降。未来澳门应加强粤港澳大湾区会展合作,开拓“一带一路”沿线国家市场,通过培养会展龙头企业、拓展会展项目类型、完善旅游配套服务以及提升交通便利水平等措施,进一步将会展业建设成为澳门支柱产业之一。Based on the 2010-2017 statistical data of Macao,this paper makes an empirical analysis on the economic impact of MICE(Meeting,Incentive,Conference,Exhibition)in Macao with the gray relational analysis method.The results show that the MICE in Macao has a strong economic driving impact not only on the local economic growth,employment and investment,but also on the service sector such as tourism,logistics,hotels,retail and so on.Comparing this empirical result with other similar research conclusions,we can find the development characteristics of the economic driving impact of Macao's MICE.The driving impact of MICE on tourism,logistics and hotels is increasing,while the driving impact on the gambling industry is declining significantly.In the future,Macao should strengthen the MICE cooperation within Guangdong-Hong Kong-Macao Greater Bay Area and develop markets of the countries related to“the Belt and Road Initiative”.Macao can also take some measures,such as developing MICE leading enterprises,expanding the project types of MICE,perfecting the tourism services and improving the level of transport facilitation,to make MICE one of the pillar industries in Macao.

关 键 词：会展业 灰色关联分析 经济效应 发展策略 

分 类 号：F127[经济管理—世界经济]