农业品牌化发展视角下经济转型期苏南县域农业电子商务发展实证研究  

Empirical study on the development of agricultural e-commerce in southern Jiangsu during the period of economic transformation based on the perspective of agricultural brand development

作　　者：马学梅[1] 徐新荣[1] 王红霞[1] 戴燕[1] Ma Xuemei;Xu Xinrong;Wang Hongxia;Dai Yan(Suzhou Institute of Information Tchnology,Suzhou 215200,China)

机构地区：[1]苏州信息职业技术学院

出　　处：《江苏科技信息》2019年第33期20-22,共3页Jiangsu Science and Technology Information

基　　金：江苏省高校哲学社会科学研究基金项目;项目名称：经济转型期苏南县域农业电子商务发展对策研究;项目编号：2015SJD623

摘　　要：国家"互联网+"发展战略给农业电商发展带来了机遇,而农业电商的发展离不开品牌农业的推动。文章基于农业品牌化发展的视角,分析了苏南县域依托丰富的农业资源,通过特色挖掘、标准保障、科技支撑、文化塑造、媒体传播等方式,实施农业品牌化发展战略,解决电商农产品的规模化、产业化、标准化、品牌化等问题,促进农业电商发展。The development strategy of"Internet + "has brought opportunities to the development of agricultural electric business, and the development of agricultural electric business is inseparable from the promotion of brand agriculture. Based on the perspective of agricultural brand development, this paper analyzes the rich agricultural resources in Sunan County, and implements the agricultural brand development strategy by means of characteristic mining, standard guarantee, scientific and technological support, cultural shaping, media communication, etc., to solve the problems of scale, industrialization, standardization, branding of e-commerce agricultural products, and promote the development of agricultural e-commerce.

关 键 词：苏南 县域 农业 电商 品牌 

分 类 号：G250.7[文化科学—图书馆学]