批判与重构：汨罗龙舟产业发展的困境与对策  

Criticism & Reconstruction: Dilemma and Way out to Milo Dragon Boat Industry

作　　者：彭响 刘如 李佳川[3] PENG Xiang;LIU Ru;LI Jiachuan(College of Physical Education,Hunan City University,Yiyang,Hunan413000,China;Department of Physical Education,Guangdong Polytechnic College,Zhaoqing,Guangdong526100,China;College of Physical Education,Hunan Institute of Science and Technology,Yueyang,Hunan414006,China)

机构地区：[1]湖南城市学院体育学院,湖南益阳413000 [2]广东理工学院体育系,广东肇庆526100 [3]湖南理工学院体育学院,湖南岳阳414006

出　　处：《城市学刊》2019年第6期39-44,共6页Journal of Urban Studies

基　　金：湖南省哲学社会科学基金一般项目（18YBA206）;湖南省教育厅一般项目（19C0353）

摘　　要：汨罗龙舟产业发展已经形成制造产业、旅游产业、竞赛产业、文化产业等四大产业主体,然而当前汨罗龙舟产业发展中政府缺乏有效引导,产业空间布局分散;旅游产品形式单一,开发深度亟待挖掘;品牌赛事尚未形成,赛事产业活力不足;专业人才队伍匮乏,文化产品供给乏力。政府应加强引导规划,优化产业空间布局;积极申报特色小镇,盘活龙舟特色旅游;引进知名品牌赛事,增添赛事产业活力;加强龙舟文化研究,丰富文化产品供给。The dragon boat production has developed four main aspects of industry such as manufacture;tourist;competition and culture.However,the present Milo dragon boat industry faces the difficult situation such as lack of the government guidance;scattered the industrial layout,the tourist product appears one form.It is to develop the brand further.There is no brand competition,lack of professional persons and little cultural products.The local government should plan to set the reasonable space layout and to apply to the particular country town,to alive the dragon boat tourism.The local authorities should strengthen the research of the dragon boat culture,to enrich the cultural products supply.

关 键 词：体育经济 龙舟产业 龙舟制造 龙舟旅游 龙舟竞赛 龙舟文化 

分 类 号：F08[经济管理—政治经济学] G80-51[文化科学—运动人体科学]