Why brands need to reposition for the conscious consumer  

出　　处：《China Textile》2019年第12期52-53,共2页中国纺织（英文版）

摘　　要：Now that consumers are becoming more conscientious shoppers,it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal to those seeking more sustainable product.When Studio 189 showed its Spring/Summer 2020 collection at the recent New York Fashion Week,the brand’s co-founders,actress Rosario Dawson and Abrima Erwiah,put sustainability at the forefront,both in the generous use of cotton(some recycled)and denim(some upcycled),and in their show notes,which reminded the crowd of the label’s prestigious CFDA Lexus Fashion Initiative award for sustainability.

关 键 词：EVERYONE SEEKING BECOMING 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]