以道斯矩阵和安索夫矩阵剖析常州三院经营战略  

Analysis of the Management Strategy of Changzhou Three Hospital by Dawes Matrix and Ansoff Matrix

作　　者：张慧颖[1] 鱼国盛[1] ZHANG Huiying;YU Guosheng(Personnel Department,Changzhou Third People′s Hospital of Jiangsu Province,Changzhou Jiangsu 213001,China)

机构地区：[1]江苏省常州市第三人民医院人事科

出　　处：《中国继续医学教育》2019年第34期99-101,共3页China Continuing Medical Education

摘　　要：经营战略决定着组织的发展方向和领域,关系着组织经营的绩效和成败,如何科学分析、理性决策,制订出符合组织实际的经营战略成为管理者普遍关注的问题。文章以常州市第三人民医院近五年工作为切入点,探讨新形势下公立医院如何借鉴现代管理工具和方法进行科学经营战略决策,在医疗市场中精准定位并谋求持续发展。首先,运用道斯矩阵分析医院现有的外部环境和自身优劣,明确自身长短及面临的机遇和危局;其次,在此基础上以安索夫矩阵选择医院的经营发展战略,针对不同市场不同医疗产品锚定经营市场战略,如:老市场老产品的市场渗透,老市场新产品的产品延伸,新市场老产品的市场开发,新市场新产品的多元化经营等战略。最后,以工作结果验证经营战略的科学性、有效性并总结运用体会。The management strategy determines the development direction and field of the organization, is related to the performance and success of the organization, how to scientific analysis, rational decision-making, and formulates the business strategy in line with the actual organization has become a general concern of managers. From the perspective of the work of the third People’s Hospital in Changzhou for nearly five years, this paper discusses how public hospitals can use modern management tools and methods to make scientific business strategy decisions under the new situation, so as to pinpoint and seek steady development in the medical market. First of all, the hospital’s existing external environment and its own advantages and disadvantages of SWOT analysis, to clarify their own advantages and disadvantages and face opportunities and challenges, Secondly, on this basis, the Ansoff matrix to choose the hospital’s management and development strategy, for different markets of different medical products anchored business market strategy: such as the old market old products market penetration, the old market for new products product extension, new market old products market development, new market products diversified management, etc. Finally, the results of the work to verify the scientific and effective decision-making of hospital management and summary of the use of experience.

关 键 词：SWOT分析 道斯矩阵 安索夫矩阵 剖析 医院经营战略 产品 

分 类 号：R197[医药卫生—卫生事业管理]