基于游客感知的景区智慧旅游服务研究——以H景区为例  

Study on the Intelligent Tourism Service of Scenic Area based on Tourists’ Perceived: A Case Study of H Scenic Area

作　　者：刘孝蓉[1] 王辉 LIU Xiao-rong;WANG Hui(School of Business and Administration,Guizhou University of Finance and Economics,Guiyang,Guizhou550000,China;Bandi Township People's Government,Weining Yi Hui Miao Autonomous County,Weining,Guizhou551100,China)

机构地区：[1]贵州财经大学工商学院,贵州贵阳550023 [2]威宁彝族回族苗族自治县板底乡人民政府,贵州威宁551100

出　　处：《贵州工程应用技术学院学报》2019年第5期99-104,共6页Journal of Guizhou University Of Engineering Science

基　　金：贵州省科技厅软科学课题“产业融合视角下贵州传统农业与乡村旅游互动发展研究”，项目编号：[2013]LKC2012

摘　　要：发展智慧旅游是推动旅游业向现代服务业转型的重要手段,是提升游客满意度的重要举措。研究发现:游客对H景区智慧旅游服务满意度较低;游客的智慧旅游服务期望主要表现为基本旅游需求;当前景区智能化服务功能缺乏,处于较低水平,未来需要从增加信息的获取渠道,丰富产品供给,开发个性化智慧服务,提升安全管理和智慧营销水平,实现信息交互共享来提升H景区智慧旅游服务水平。The development of intelligent tourism is important means to promote the transformation of tourism to modern service,and an important measure to improve tourists'satisfaction.This study concludes that tourists'satisfaction with H scenic area intelligent tourism service is low;tourists'expectation to intelli?gent tourism service is mainly reflected in basic tourist demand;the current intelligent service in the scenic ar?ea does not have enough function and is at a low level.In the future,it is necessary to increase more access to get information,enrich product supply,develop personalized intelligent service,enhance the level of satisfac?tory management and intelligent marketing and realize information exchange and share so as to improve the service level of H scenic area intelligent tourism.

关 键 词：游客感知 智慧旅游 H景区 

分 类 号：F592.3[经济管理—旅游管理]