“红网”对政府品牌新能源公交及相关政策宣传报道的特色  

Features of Rednet’s Publicity on New Energy Bus with Government Brand and the Related Policies

作　　者：宁茜翎 李琦[1] NING Xi-ling;LI Qi(School of Journalism and Communication,Hunan Normal University,Changsha 41000,China)

机构地区：[1]湖南师范大学新闻与传播学院

出　　处：《湖南人文科技学院学报》2019年第6期30-33,38,共5页Journal of Hunan University of Humanities,Science and Technology

基　　金：国家级大学生创新创业训练计划项目“长沙市新能源公交政策的实施及成效调查研究”(201810542004)

摘　　要："红网"对具有战略意义的政府品牌--新能源公交高度关注,对党和政府新能源公交政策进行了颇具特色的宣传报道。她注重相关政策的时新性与服务性,反映相关政策的民心民意,树立政府品牌的实体形象。"红网"把新能源公交政策作为一种政府文化进行宣传,使这一政府品牌得到社会公众支持和认可。Rednet pays close attention to the strategic government brand of New Energy Bus, and has made distinctive publicity reports on the policies of the Party and the government on new energy bus. It lays emphasis on the timeliness and service of relevant policies, reflects the public opinions of relevant policies, and establishes the physical image of the government brand. Rednet promotes the policy of new energy bus as a government culture, and makes this government brand receive public support and recognition.

关 键 词：红网 新能源公交 政府品牌 

分 类 号：G21[文化科学—新闻学]