普通高校新媒体融合发展问题症结研究  

Research on the Crux of the Development of New Media Integration in Colleges and Universities

作　　者：李睿[1] 王福月 王希[1] Rui Li;Fuyue Wang;Xi Wang(Shenyang Jianzhu University,Shenyang,Liaoning,110168,China)

机构地区：[1]沈阳建筑大学,辽宁沈阳110168

出　　处：《教学方法创新与实践》2019年第7期24-26,共3页Innovation and Practice of Teaching Methods

基　　金：2019年度沈阳市社会科学课题项目《守正创新——普通高校新闻媒体融合发展现状与对策研究》(项目编号:SYSK2019-07-10)阶段性成果。

摘　　要：校园媒体作为高校宣传思想政治工作和校园文化建设的重要载体,始终肩负着光荣艰巨的使命任务,随着新媒体时代的到来,守正创新、融合发展是现阶段校园媒体发展的重要任务。当前,很多重点高校校园媒体的运行模式已经与社会新闻媒体十分相近,但绝大部分普通高校校园媒体依然停留在偏重文字的单一模式下,普通高校校园媒体的生存和发展遇到了前所未有的挑战。媒体融合是校园媒体发展的必由之路,认清现状、守正创新,找寻普通高校新闻媒体在融合发展过程中存在的问题,是本文重点研究的问题。As an important carrier of propaganda and ideological and political work and campus culture construction,campus media has always shouldered the glorious and arduous mission.With the advent of the new media era,the integrity and integration of development is an important task for the development of campus media at this stage.At present,the operation mode of many key colleges and universities’campus media has been very similar to that of social news media.However,most of the colleges and universities’campus media still stay in a single mode of emphasis on words.The survival and development of campus media in ordinary colleges and universities has encountered unprecedented challenges.Media integration is the only way for the development of campus media.It is the key issue of this paper to recognize the status quo,keep the innovation,and find the problems in the process of integration and development of the news media of ordinary universities.

关 键 词：普通高校 新媒体 融合发展 挑战 

分 类 号：G64[文化科学—高等教育学]