我国滨海城市旅游形象塑造与宣传媒介比较分析  

Comparative Analysis on Tourism Image Building and Propaganda Media of Coastal Cities in China

作　　者：王敏[1] 於哲 WANG Min;YU Zhe(Liaoning Normal University College of Film and TV Art,Dalian 116029,China;Liaoning Normal University School of Geography,Dalian 116029,China)

机构地区：[1]辽宁师范大学影视艺术学院,辽宁大连116029 [2]辽宁师范大学地理科学学院,辽宁大连116029

出　　处：《资源开发与市场》2020年第1期106-112,共7页Resource Development & Market

基　　金：辽宁省教育厅海洋专项一般项目(编号:H201783629)资助

摘　　要：对旅游形象、城市旅游形象、旅游形象传播概念进行了系统阐释。基于滨海城市旅游形象塑造发展力评价表,对我国滨海7市旅游发展水平、旅游形象现状、旅游形象定位与口号、旅游形象推广传播进行了比较和拓展分析,以媒介地理学视角分析了旅游形象传播的内涵与机制,剖析总结了我国滨海7市旅游发展经验对大连旅游发展的启示。This paper systematically explained the concepts of tourism image,city tourism image and tourism image dissemination.Based on the evaluation table of tourism image shaping development ability of coastal cities,this paper compared and analyzed the tourism development level,the present situation of tourism image,tourism image positioning and slogan,tourism image promotion and dissemination of seven coastal cities in China,and made some expansion analysis and tried to analyze the connotation and mechanism of tourism image communication from the perspective of media geography,and the enlightenment of tourism development experience of seven coastal cities to Dalian.

关 键 词：城市旅游形象 宣传媒介 媒介地理 

分 类 号：F590.68[经济管理—旅游管理]