价值评估与交易谈判助推知识产权运营  

To Advance Intellectual Property Operation by Leveraging Valuation and Negotiation

作　　者：刘斌强 LIU Binqiang(USino IP Service Co.,Ltd.,Dongguan 523808)

机构地区：[1]优赛诺知识产权服务有限公司

出　　处：《中国发明与专利》2019年第12期57-62,73,共7页China Invention & Patent

摘　　要：伴随着国家有关政策的密集出台,知识产权运营已经被提升到国家战略层面的高度。这背后虽有以美国为主的西方国家批评中国知识产权保护不利等原因,但更深层次的动因是与我国科技、经济、法律乃至于文化等各方面的发展相匹配,知识产权在国内已经开始从“外生需要”向“内生需求”的转变。企业、科研机构、发明人等创新主体需要深刻理解知识产权既是法定权利更是商业工具的本质。相关主体必须深谙并用好知识产权的国际规则,方能通过知识产权保护好自己的创新成果并创造商业价值与社会价值。知识产权价值评估分析与商业交易谈判是创新价值实现生态链中的决定性环节。Intellectual Property(IP)Operation has been raised to the national strategic level as can be seen with the intensive introduction of relevant policies from central government agencies.Despite external reasons including the criticism over imperfection of IP protection in China,mainly led by the United States,inner true motivation is to match the full range development of China's science,technology,economy,law and culture etc.,resulting in the transfer of IP arena from"external requirements"to"internal demands".Innovation entities such as companies,R&D institutes and inventors should understand that intellectual property rights are both legal rights and commercial assets in nature.IP stakeholders must embrace and leverage the international IP rules so as to better protect their innovations and create commercial and social value.IP valuation and business transaction negotiation are key parts in the eco-chain of innovation commercialization.

关 键 词：知识产权运营 商业交易 价值评估 谈判 

分 类 号：G306[文化科学]