以人民为中心:基层媒体新闻生产的公共性刍议  

People-centered News Production and the Publicity of China’s Grassroots Media

作　　者：黄艾[1] HUANG Ai(Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100021,Beijing,China)

机构地区：[1]中国社会科学院新闻与传播研究所

出　　处：《武汉理工大学学报（社会科学版）》2019年第6期1-6,共6页Journal of Wuhan University of Technology:Social Sciences Edition

摘　　要：通过"自下而上"的实地调研,将参与式观察、深度访谈融入个案研究中,提炼出中国基层媒体以"人民为中心"的传媒公共性的最新实践,进而探讨了基层媒体如何通过反向议程设置、意见闭环与全媒体联动问责等机制推进新闻生产的公共性实现。研究以本土化的理论视角和在地经验为基础探讨传媒公共性实践,在我国意识形态建设的关键阶段,使新闻舆论与宣传思想工作重新聚焦于"基层媒体",找准新形势下意识形态建设的基点和要点,让地方基层媒体积极参与到地方政府的社会治理过程之中,充分发挥舆论引导作用,具有重要而紧迫的现实意义。With a "bottom-up" approach anchored in participatory observation and in-depth interview,this case study presents the latest practices of Chinese grassroots media that epitomize the "people-centered" principles of Chinese Communist Party on the one hand and echos the ideals of public sphere on the other.It explores how Chinese grassroots media set up public-oriented news production mechanisms through contra agenda-setting,opinion loop and omnimedia collaborated accountability system.Confronting the complexities and challenges of the ideological terrain,this research refocuses on the study and praxis of journalism and publicity to the "grassroots" level,aiming at facilitating a constructive and collaborative relationship between grassroots media and local government.

关 键 词：新闻生产 基层媒体 以人民为中心 传媒公共性 反向议程设置 

分 类 号：G219.2[文化科学—新闻学] G219.27