网络民意的表达路径与收集机制研究——基于政策议程设置的视角  

Research on the Expression Path and Collection Mechanism of Internet Public Opinion——Based on the Perspective of the Policy Agenda-setting

作　　者：何志武[1] 陈呈 He Zhiwu;Chen Cheng

机构地区：[1]华中科技大学新闻与信息传播学院

出　　处：《中州学刊》2019年第11期165-172,共8页Academic Journal of Zhongzhou

基　　金：国家社会科学基金一般项目“基于新媒体的民意表达与公共政策互动的机制研究”(16BXW083);华中科技大学人文社会科学发展专项基金项目“城市治理中的公共传播:理念与机制研究”

摘　　要：网络民意影响政策议程和政策内容已成社会共识,而如何收集网络民意、让公共政策更充分地体现最广泛的民意则是亟待研究的问题。网络民意表达具有集聚和分散的双重特点:在政府动议的政策议程模式中,网络民意表达呈现出定向集聚的态势,短时间内集中于特定的网络平台之上;在公众动议的政策议程模式中,网络民意表达呈现出分散性和碎片化的特点,无固定的平台和时间点。与之相对应,网络民意收集可以从两个维度展开:一方面,政府可主动设置网络平台,吸引网民通过制度性渠道集中反馈,可以方便、快捷、有针对性地收集网络民意;另一方面,借助大数据技术进行全网式的广泛搜索,可以在全样本数据基础上展现民意全像。It has become a social consensus that online public opinion influences policy agenda and content.However,how to collect online public opinion and make public policy fully reflect the widest public opinion is an urgent issuse to be studied.The expression of online public opinion has the dual characteristics of agglomeration and dispersion:in the policy agenda mode proposed by the government,the expression of online public opinion shows a trend of directional agglomeration and focuses on a specific network platform within a short time.In the policy agenda mode proposed by the public,the expression of online public opinion shows the characteristics of dispersion and fragmentation,with no fixed platform and time point.For one aspect,the government can take the initiative to set up a online platform to attract netizens to give centralized feedback through institutional channels,so as to collect online public opinions conveniently,quickly and pertinently.For the other aspect,with the help of big data technology,a wide range of search can be carried out on the whole network,which can show the whole image of public opinion on the basis of the whole sample data.

关 键 词：政策议程 网络民意表达 网络民意收集 

分 类 号：G206.3[文化科学—传播学]