基于情感体验的蔡伦竹海竹文化旅游产品设计与组合开发  

Design of Bamboo Culture Tourism Products for Cailun Bamboo Sea Based on Emotional Experience

作　　者：孙磊[1] 陈巧 黄翅勤[3] 彭惠军[3] SUN Lei;CHEN Qiao;HUANG Chi-qin;PENG Hui-jun(Chongqing Vocational Institute of Engineering,Chongqing 402260,China;Beijing Institute of Petrochemical Technology,Beijing 102617,China;Hengyang Normal University,Hengyang 421002,China)

机构地区：[1]重庆工程职业技术学院,重庆402260 [2]北京石油化工学院,北京102617 [3]衡阳师范学院,衡阳421002

出　　处：《包装工程》2019年第24期315-320,共6页Packaging Engineering

基　　金：国家自然科学基金项目（41701163）;湖南省哲学社会科学基金项目（17YBA042）

摘　　要：目的通过蔡伦竹海旅游景区竹文化情感体验旅游产品的设计与开发,探讨情感体验理论在文化旅游产品开发中的应用。方法采用情感体验的理论与方法,以“感官-认知-行为”的情感体验过程为导引,设计蔡伦竹海旅游景区的感官情感体验、认知情感体验与行为情感体验系列旅游产品,在此基础上通过“点线面”的空间结构将情感体验旅游产品进行有机组合,以实现不同类型情感体验旅游产品的无缝式对接与差异化效果。结论情感体验理论在文化旅游产品设计与开发中具有重要的应用价值,竹文化旅游产品开发过程中应遵循旅游者情感体验的“感官-认知-行为”过程,通过设计递进式、组合式的情感体验旅游产品,让旅游者获得深层次的竹文化旅游体验与享受。It aims to explore the application of emotional experience theory in the development of cultural tourism products through design and development of bamboo culture emotional experience tourism products for Cailun Bamboo Sea Scenic Spot.It adopted the theory and method of emotional experience,and used the emotional experience process of“sensory-cognitive-behavior”as the guide to design the series of sensory emotional experience,cognitive emotional experience and behavioral emotional experience of bamboo culture tourism products in Cailun Bamboo Sea Scenic Spot.On the basis of tourism products,the emotional experience tourism products were organically combined through the spatial structure of“dotted line-plane”to realize the seamless connection and differentiation effect of different types of emotional experience tourism products.Emotional experience theory has important application value in the design and development of cultural tourism products.The process of developing bamboo culture tourism products should follow the“sensory-cognitive-behavior”process of the emotional experience of tourists,through design progressive and modular Emotional experience of tourism products,allowing tourists to enjoy deep bamboo culture tourism experience and enjoyment.

关 键 词：情感体验 蔡伦竹海 竹文化 旅游产品 

分 类 号：TB472[一般工业技术—工业设计]