2015—2019年女性期刊观察与分析  

An Observation and Analysis of Women’s Periodicals in 2015-2019

作　　者：张立省 赵灿 ZHANG Lixing;ZHAO Can

机构地区：[1]中华女子学院图书馆

出　　处：《中华女子学院学报》2019年第6期118-124,共7页Journal of China Women＇s University

摘　　要：近年来,随着新媒体的迅猛发展,传统期刊市场逐渐萎缩,女性期刊也面临着严峻的考验。通过对2015—2019年女性期刊的变化情况进行观察和统计分析,发现生活服务类女性期刊已进入市场倦怠期,其社会影响力处于下行阶段;时尚消费类女性期刊市场竞争激烈,后续发展乏力;特定人群类女性期刊数量基本保持稳定,但难以为继;学术理论类女性期刊数量保持稳定,发展前景较为平稳。据此提出以下对策建议:找准内容定位,契合主流读者的心理需求,重视文章的思想性和启发性,在具有国际视野的同时要具有本土意识,以提高女性期刊独特的阅读价值和影响力。With the rapid development of new media over the past few years,the market of traditional journals has gradually shrunk and women’s journals are facing a severe test of their survival.Drawing upon their observation and statistical analyses of women-oriented magazines published from 2015 to 2019,researchers concluded that the growth of women-oriented magazines featuring life services has entered into stagnation and that their social influences have been in a downward trend.The findings also revealed that there is fierce competition amongst women’s magazines with a focus upon fashion and consumption and that there lacks a clear prospect for their survival.As for academic and theoretical periodicals mainly reserved for women,they have built a stable momentum in the number of their publications and boasted a promising future.It is thus proposed that relevant journals should position themselves well,meet the psychological need of their readers,give priority to the thoughtfulness and inspirations of their selected articles,and keep a balance between international mindset and home-grown consciousness in a move to further enhance their values and influences.

关 键 词：女性期刊 发展困境 改进策略 

分 类 号：C913.68[经济管理]