基于电子商务的农机营销产业发展现状及改进措施  被引量:1

Development Status and Improvement Measures of Agricultural Machinery Marketing Industry Based on E-commerce

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作  者:樊德龙 陈习定 李栋[2] FAN Delong;CHEN Xiding;LI Dong(Wenzhou Business College,Wenzhou Zhejiang 325000,China;Shaanxi Vocational College of Finance and Econom ics,Xianyang Shaanxi 712000,China)

机构地区:[1]温州商学院,浙江温州325000 [2]陕西财经职业技术学院,陕西咸阳712000

出  处:《农业工程》2019年第11期138-140,共3页AGRICULTURAL ENGINEERING

摘  要:近几年,我国农业生产销售产业不断发展和升级,无论是产业结构的战略性调整,还是销售增长方式的改良,其目的是使电子商务应用能有效提高农机营销产业的整体水平.该文从我国农机营销产业现状分析入手,运用SWOT分析法对我国农机营销产业中电商营销模式应用的优势与劣势、机遇与挑战进行了较为系统性的分析,并提出了部分改进策略.In recent years,China’ s agricultural production and marketing industry had been continuously developing and upgrading,whether it is strategic adjustment of industrial structure or improvement of sales growth mode. Its purpose is to make application of e-commerce effectively to improve overall level of agricultural machinery marketing industry. Starting from the analysis of current situation of agricultural machinery marketing industry in China,advantages,disadvantages,opportunities and challenges of application of e-commerce marketing mode in agricultural machinery marketing industry were analyzed by SWOT analysis method,and some improvement strategies were put forward.

关 键 词:农机营销 电子商务 策略 

分 类 号:F323[经济管理—产业经济]

 

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