框架理论视域下十八洞村媒介报道研究  

Study on Coverage of Shibadong Village from the Perspective of Framing Theory

作　　者：蔡骐[1,2] 蒋佳欣 Cai Qi;JiangJiaxin

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081 [2]中国传媒大学新闻传播学部电视学院,北京100024

出　　处：《传媒观察》2019年第12期14-23,共10页Media Observer

基　　金：湖南省哲学社会科学基金项目“发展传播学视阈下的精准扶贫报道研究”(18JD48)的研究成果

摘　　要：本文运用框架理论,以《人民日报》、《湖南日报》和《三湘都市报》2014年至2018年关于"十八洞村"的报道为样本,采取定量分析与定性分析相结合的方法,从报道数量、版面位置、报道体裁、报道主题、报道倾向、消息来源、报道标题七个方面进行框架分析。通过比较,归纳出三报对十八洞村进行报道时采用的不同主导框架:《人民日报》侧重"政策导向"框架下的宏大叙事,《湖南日报》侧重"典型建构"框架下的本土表达,《三湘都市报》侧重"情感传递"框架下的故事呈现,以期为媒体扶贫报道的框架构建和精准扶贫实践提供思路借鉴与路径参考。This article takes the coverage of the"Shibadong Village"by People’s Daily,Hunan Daily and Sanxiang Metropolitan Daily from 2014 to 2018 as samples.Based on quantitative and qualitative analysis,the author conducts a framing analysis on seven aspects including coverage quantity,layout positions,news types,topics,tendency,sources and titles.By comparison,it summarizes different framing strategies adopted by the three newspapers in reporting on the village.People’s Daily focuses on the grand narrative within the framework of"policy orientation",Hunan Daily selects the native expression within the framework of"model creation",and Sanxiang Metropolitan Daily prefers the storytelling presentation within the framework of"emotion transmission".It aims to provide fruits for thoughts on the framework building of the poverty-alleviation-related media coverage and the practice of targeted poverty alleviation.

关 键 词：框架理论 媒介报道 十八洞村 

分 类 号：G206[文化科学—传播学]