基于社会网络分析的淘宝村隐性知识传播机理研究——来自河南省长葛市岗李村和尚庄村的比较分析  

Research on Tacit Knowledge Dissemination Mechanism of Taobao Village Based on Social Networks Analysis:Comparative Analysis of Gangli Village and Shangzhuang Village from Changge City,Henan Province

作　　者：肖丽平 娄策群[1,2] 苏玲[1,2] 谢浩 雷兵 

机构地区：[1]华中师范大学湖北省电子商务研究中心,湖北武汉430079 [2]华中师范大学信息管理学院,湖北武汉430079 [3]河南工业大学管理学院,河南郑州450001

出　　处：《情报理论与实践》2019年第12期122-127,73,共7页Information Studies:Theory & Application

基　　金：国家社会科学基金项目“农村电商生态系统中农产品上行的阻滞与疏通机制研究”的成果之一,项目编号:18BGL268

摘　　要：[目的/意义]文章关注“淘宝村”这个特殊的群体,探究在淘宝村发展过程中隐性知识传播机理,以期为农村电商发展提供决策建议.[方法/过程]采用实地调研、问卷调查、深度访谈等方式对河南省长葛市两个淘宝村岗李村和尚庄村进行深入调研,并获取第一手数据,利用社会网络分析方法,对其进行对比分析.[结果/结论]淘宝村隐性知识传播与社会网络有紧密的联系,淘宝村隐性知识的传播符合SECI模型但同时受其自身的特性和技术含量的影响.[局限]研究的样本局限在河南省范围内,没有展开全国范围的调研.[Purpose/significance]This paper focuses on the special group of"Taobao Village"and explores the mechanism of tacit knowledge transmission in the development process of Taobao Village in order to provide decision-making suggestions for rural e-commerce development.[Method/process]This study had in-depth research on two typical Taobao Villages,Gangli Village and Shangzhuang Village,Changge City,Henan Province using field research,questionnaires,and in-depth interviews to obtain first-hand data.And acomparative analysis was conducted between Gangli Village and Shangzhuang Village based on the social analytical method.[Result/conclusion]The tacit knowledge dissemination in Taobao Village is closely related to the social network.The tacit knowledge of Taobao Village is consistent with the SECI model but is also affected by its own characteristics and technical content.[Limitations]The sample of the study was limited to the scope of Henan Province and there was no nationwide survey.

关 键 词：淘宝村 社会网络分析 隐性知识 知识传播 

分 类 号：F72[经济管理—产业经济]