洛阳地域文化在葡萄酒包装设计研究中的应用——以洛阳宝石酒庄包装设计为例  

Application of Luoyang Regional Culture in Wine Packaging Design Research——Taking the Packaging Design of Luoyang Gem Winery as An Example

作　　者：王瑾雯 刘刚田[1] 陈晨 张皓远 WANG Jin-Wen;LIU Gang-Tian;CHEN Chen;ZHANG Hao-Yuan(School of Art and Design,Henan University of Science and Technology,Luoyang 471023,China)

机构地区：[1]河南科技大学艺术与设计学院

出　　处：《河南科技大学学报（社会科学版）》2019年第6期61-63,106,共4页Journal of Henan University of Science & Technology(Social science)

基　　金：河南省教育厅人文社会科学研究项目(2019-ZZJH-561)

摘　　要：优秀的包装设计可以充分体现产品特质,增加企业品牌竞争力,提高产品利润,带动销量。将地域文化元素注入地方葡萄酒包装设计中,使得产品具有更强的品牌区分度以及丰富的品牌附加值。从地域文化角度出发充分探索产品背后的区域性特色文化元素,将之适用于产品包装造型、包装材质等各个方面,可以提升葡萄酒产品包装设计水平,带动品牌销量的增加。Excellent packaging design can fully reflect product characteristics, increase corporate brand competitiveness, increase product profit and drive sales. Injecting regional cultural elements into local wine packaging design, the products have stronger brand differentiation and rich brand added value. From the perspective of regional culture, this paper fully explores the regional cultural elements behind the product extraction into product packaging modeling, packaging materials and other aspects, in order to enhance the packaging design of wine products, and promote the development of brand sales.

关 键 词：洛阳 地域文化 葡萄酒包装 包装设计 

分 类 号：F299.22[经济管理—国民经济] G127[文化科学]