黑龙江省旅游服务贸易的发展对策研究  

Study on the Development Strategy of Tourism Service Trade in Heilongjiang Province

作　　者：田荣华[1] 范铭旂 Tian Ronghua;Fan Mingqi(College of Economic and Management,Northeast Agricultural Oniversity,Harbin Heilongjiang 150030)

机构地区：[1]东北农业大学经济管理学院

出　　处：《对外经贸》2019年第10期50-53,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：黑龙江省社科项目(项目编号:17JYD232);东北农业大学“东农学者”计划(项目编号:18QC58)

摘　　要：黑龙江省拥有着良好的自然资源与区位优势来发展旅游服务贸易,近年来黑龙江省旅游贸易发展过程中存在着旅游行业管理经营理念落后、配套文娱产业发展滞后、缺乏创新等问题,对于上述问题应加大对旅游服务监管力度、塑造特色文娱品牌增强文化底蕴、提升创新能力,充分利用互联网加强宣传等,促进黑龙江省旅游服务贸易可持续健康发展。In recent years,there are some problems in the development of tourism trade in Heilongjiang Province,such as the management concept of tourism industry needs to be strengthened,the development of supporting entertainment industry lags behind,innovation is in weakness,and so on. We should regulate services,shape distinctive cultural and recreational brands,enhance cultural heritage,enhance innovative capabilities,make full use of the Internet and increase publicity to promote the development of tourism service trade in Heilongjiang Province.

关 键 词：旅游服务贸易 旅游配套设施 旅游产业链 营销宣传 

分 类 号：F740.2[经济管理—国际贸易]