经济后发区域服务外包产业发展战略分析——以平潭综合实验区为例  

Analysis on the Development Strategy of Service Outsourcing Industry in Economic Post-development Area——Taking Pingtan Experimental Area as an Example

作　　者：包娟 Bao Juan(Department of International Economic and Trade,Fujian Business University,Fuzhou,Fujian 350016)

机构地区：[1]福建商学院国际经济与贸易系

出　　处：《对外经贸》2019年第11期58-63,共6页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：2017年福建省教育厅中青年课题项目“平潭综合实验区服务外包发展竞争优势及路径探索研究”(项目编号:JAS170983);2018年福建省社会科学规划一般项目“福建省承接国际生产性服务外包迁移的竞争力测度研究”(项目编号:FJ2018B043)

摘　　要：立足平潭现有服务外包产业基础,利用SWOT模型,分析区内服务外包产业的优势、劣势、机遇和挑战,得出SWOT战略组合矩阵,并提出平潭综合实验区政府应陆续出台、推进和落地区内服务外包优惠政策;创新人才培养的定位和模式,建立人才保障机制,加大高层次人才的引进力度;完善区内服务外包产业的综合商务配套产业体系,优化投资软环境;抓住平潭综合实验区服务外包产业的区域特色,确定产业定位,推动在岸和离岸业务协调发展;以创新驱动相关企业的资源整合和转型升级,服务产业群发展等思路及对策。Based on the existing service outsourcing industry foundation of Pingtan Comprehensive Experimental Zone,this paper uses the SWOT model to analyze the advantages,disadvantages,opportunities and challenges of the service outsourcing industry in the region,drawing the SWOT strategic combination matrix,and puts forward that the government of Pingtan Comprehensive Experimental Area should successively introduce,promote and settle down the preferential policy of service outsourcing;innovating the orientation and model of personnel training,establishing a talent guarantee mechanism,and increasing the introduction of high-level talents;improving the comprehensive business supporting industry system of service outsourcing industry in the region,and optimizing the soft environment for investment;seizing the regional characteristics of service outsourcing industry,determining the industry orientation,and promoting the coordinated development of onshore and offshore business;driving resource’s integration、transformation and upgrading of related enterprises by innovation,and serving the development of industrial clusters;and other ideas and countermeasures.

关 键 词：区域经济 服务外包产业 平潭综合实验区 

分 类 号：F062.9[经济管理—政治经济学]