The Study of Business Model for Cross-Border E-Commerce  

作　　者：Chen-I Huang 

机构地区：[1]Yu Da University of Science and Technology,Taiwan

出　　处：《Management Studies》2020年第1期27-32,共6页管理研究（英文版）

摘　　要：The purpose of this study is to explore the business model for a cross-border watch company in the virtual market.The virtual market in this research focuses on mobile app devices and social communities.In the e-commerce market,the company uses community marketing and cross-border e-commerce to enhance its merchandise sales.In-depth interviews are applied to e-commerce platform experts.The findings suggest that the successful business model includes a clear brand positioning,exposure to social media channels,enhance of the webpage experience,and optimization of global cross-border e-commerce purchasing platform.

关 键 词：business model CROSS-BORDER E-COMMERCE community marketing 

分 类 号：F72[经济管理—产业经济]