Franchising Modern Form of Business for Small and MediumSized Enterprises in the 21st Century  

作　　者：Jozef Orgonáš Barbora Paholková Peter Drábik 

机构地区：[1]University of Economics in Bratislava,Bratislava,Slovakia [2]LIDL,Slovakia

出　　处：《Management Studies》2020年第1期69-73,共5页管理研究（英文版）

摘　　要：Franchising is a specific form of business,which began with development in the 50th of last century,whereby the noticeable dynamics gained at the end of last two decades of the 20th century.Its specific substance wins by offering of attractive possibilities for small and medium sized enterprises,in particular by effectivity,lifetime stability in first five years of business activities and its positive vision for survival in the period of crisis and turbulent time.The successfulness of entrepreneurship by franchising form is one of the safety forms of entrepreneurial activity.It offers anyway the rational format with clearly divided tasks,which is the base of dynamical and effective system,at which its compactness,integrity,and reliability is the precondition of surviving and achieving of success,for both parties—the franchisor and for franchisee,as well.Franchising is model for small and medium sized enterprises,which works well if both sides become integrated with it.Problems described in the present paper constitute part of the research project under Grant project of the Slovak Franchising Association(SFA)(project period:2017-2018).Questionnaire was prepared by the authors and the participants were the members of SFA.The questionnaire method applied the open and closed questions,as well.Results and conclusions are presented in the article.

关 键 词：business environment ENTREPRENEURSHIP BUSINESS competitiveness of company FRANCHISING 

分 类 号：F42[经济管理—产业经济]