基于微信平台的中老年用户健康信息接受行为意愿扎根分析  

Root Analysis on Influential Factors of the Willingness of Health Information Acceptance Behavior of Middle-Aged and Elderly Users Based on WeChat Platform

作　　者：王文韬[1] 刘雨时 虞小芳 邵瑞怡 杨敏[1] 谢阳群[2] Wang Wentao;Liu Yushi;Yu Xiaofang;Shao Ruiyi;Yang Min;Xie Yangqun(School of Management,Anhui University,Hefei 230601,China;Huaibei Normal University,Huaibei 235000,China)

机构地区：[1]安徽大学管理学院,安徽合肥230601 [2]淮北师范大学,安徽淮北235000

出　　处：《现代情报》2020年第1期69-78,共10页Journal of Modern Information

基　　金：国家社会科学基金项目“融合SOR理论的网络健康信息搜寻行为与优化策略研究”;安徽大学2018年大学生创新创业训练计划项目(项目编号:201810357172);安徽省高校人文科学研究重点项目“融合SOR理论的消费者在线健康信息甄别机制与差异化研究”

摘　　要：[目的/意义]旨在探索微信平台中老年用户健康信息接受行为意愿影响因素,并构建健康信息接受行为意愿影响因素模型,为微信平台筛选健康信息、优化信息服务提供参考。[方法/过程]本研究对27位微信平台中老年用户进行半结构化访谈,采用NVivo软件对访谈结果进行分析,最终抽取10个范畴及3个主范畴。[结果/结论]本研究按照影响程度大小,将影响微信平台中老年用户健康信息接受行为意愿的范畴进行排列,其中信息需求影响程度最大、信息可信度、自我效能、过往经历影响程度依次降低,认同动机影响程度最小。据此,从接受前、接受中和接受后3个主范畴,总结相关启示。[Purpose/Significance]This paper explored the influential factors of the WeChat users’willingness to accept health information and built the model of them in order to screen health information for WeChat platform and provided reference for optimizing information service.[Method/Process]The research made a semi-structured interview with 27 WeChat users aged 45 and above,and analyzed the interview results with NVivo11.Finally,10 categories and 3 main categories were extracted.[Result/Conclusion]This paper ranked the 10 categories above according to the degree of influence.Among them,information demand had the greatest impact.The impacts of information credibility,self-efficacy and past experience reduced inturn,while identity motivation had the least impact.Hereby,from the three main categories of pre-acceptance,acceptance and post-acceptance,the relevant revelations were summarized.

关 键 词：微信平台 中老年用户 健康信息 信息服务 接受行为意愿 质性研究 

分 类 号：G252.0[文化科学—图书馆学]