高校图书馆场景化阅读推广研究  

Research on Scene Reading Promotion in University Librarye

作　　者：高雯雯 Gao Wenwen(Law School,Hainan University,Haikou 570228,China;Library,Hainan Normal University,Haikou 571158,China)

机构地区：[1]海南大学法学院 [2]海南师范大学图书馆

出　　处：《现代情报》2020年第1期116-122,共7页Journal of Modern Information

基　　金：中国图书馆学会2018年阅读推广课题“社会化阅读视角下阅读推广活动用户满意度因素”(项目编号:YD2018B09);海南省教育厅项目“互联网+环境下高校图书馆利用数字资源进行深度阅读推广的策略与实践研究”(项目编号:Hnky2018-44);海南省社科联项目“海南黎族地区特色文化资源建设研究”(项目编号:HNSK(YB)17-46)

摘　　要：[目的/意义]随着高校阅读推广的逐步推进,其同质化的现象越来越凸显,这严重地制约了阅读推广的可持续发展,使阅读推广并未能发挥其应有的效用。深度分析其原因是由于高校对于阅读推广所处环境变化的感知性和应变性较差所致。[方法/过程]针对此问题,基于高校图书馆所处的环境变化,将场景要素纳入高校阅读推广的研究视野,从阅读推广的时间段、阅读推广的空间、阅读推广的受众人群以及阅读推广的方式出发构建了阅读推广的场景化机理和路径,并在此基础上提出了场景化阅读推广策略。[结果/结论]研究结果表明场景视角的高校阅读推广研究直击阅读推广的痛点,不仅丰富了现有阅读推广的理论,也为阅读推广的实践提供了指导。[Purpose/Significance]With the gradual promotion of reading promotion,the phenomenon of homogeneity is becoming more and more prominent,which seriously restricts the sustainable development of reading promotion,so that reading promotion can not play its due role.In-depth analysis is due to the poor perception and adaptability of universities to the changes of reading promotion environment.[Method/Process]Aiming at this problem,based on the environmental changes of University libraries,scenario elements were brought into the research field of reading promotion.The scenario mechanism and path of reading promotion were constructed from the time period,space,audience and way of reading promotion.On this basis,it put forward the promotion strategy of scenario-based reading.[Result/Conclusion]The results showed that the study of reading promotion from the perspective of scene not only enriched the existing theory of reading promotion,but also provided guidance for the practice of reading promotion.

关 键 词：场景化思维 阅读推广 场景化阅读推广 高校图书馆 

分 类 号：G252.1[文化科学—图书馆学]