加强重点客户管理 提高运输服务质量  

Strengthen Key Customer Management and Improve the Quality of Transport Services

作　　者：李瑞 刘东明 张晓玲[3] LI Rui;LIU Dongming;ZHANG Xiaoling(Transportation department of China Railway Zhengzhou Bureau Group Co.,Ltd.,Zhengzhou 450052,China;Freight department of China Railway Zhengzhou Bureau Group Co.,Ltd.,Zhengzhou 450052,China;Zhengzhou Railway Vocational and Technical College,Zhengzhou 451460,China)

机构地区：[1]中国铁路郑州局集团有限公司运输部,河南郑州450052 [2]中国铁路郑州局集团有限公司货运部,河南郑州450052 [3]郑州铁路职业技术学院,河南郑州451460

出　　处：《郑州铁路职业技术学院学报》2019年第4期22-24,共3页Journal of Zhengzhou Railway Vocational and Technical College

摘　　要：分析重点客户管理对铁路运营工作的重要性,总结中铁郑州局集团公司在制度办法、信息管理、战略协作、产品设计、运力配置等方面进行重点客户管理的主要做法,指出需要注意的问题,提出加强客户研究、作好方案制定、完善协调机制、加强客户追踪、强化卸车组织等进一步加强重点客户管理的措施。This paper analyses the importance of key customer management for railway operation and summarizes the main methods taken by Zhengzhou bureau group co.,LTD in key customer management from the following five aspects:system,information management,strategic cooperation,product design,and dynamic configuration.It points out some current problems needed to be aware,and proposes some suggestions for further management of key customers:strengthening customer research,completing the plan formulation,improving the coordination mechanism,strengthening customer tracking and the unloading organization.

关 键 词：重点客户 货运营销 装车组织 卸车组织 

分 类 号：U294.1[交通运输工程—交通运输规划与管理]